CURRENT CHALLENGES
Board games are meant to be fun and social, but players often run into challenges that make game nights more frustrating than they should be. Research uncovered four key issues that affect how people find new games, plan game nights, and play with others.
To solve these challenges, I designed a game night planning and game exchange platform that streamlines event coordination while making it easy to buy, rent, or sell board games:
Service blueprints: creating a game night and purchasing a game.
System Map
ITERATION 01
Too Much, Too Little, or Just Confusing?
While the goal was to simplify game night planning, a few challenges were making the experience more complicated than it needed to be:
Unclear main focus: feels split between event planning and the marketplace.
Asking for too much at once, needs better pacing to keep things smooth.
Users aren’t sure what to input, especially for polls.
Instructions should be clearer to guide users through the process.
ITERATION 02
Guiding Players,
Not Guessing Games
Based on the feedback, I reiterated and conducted more user interviews. I found the need for a clearer user flow and copy specifically tailored to guide players through board game night planning.
Signup modal appeared late in the flow, risking data loss if users exited before completing event creation.
Lacked a visual example to illustrate the design and demonstrate user interactions.
Hesitated to add information and images, worried it might feel cluttered and overwhelming.
FINAL PRODUCT
Creating a Game Night
NEXT STEPS
01
User Testing the Marketplace
Explore how renting and trading should function, ensuring a seamless and trustworthy experience.
02
Refining
Event Creation
Improve the event planning flow, making interactions smoother and more intuitive.
03
Revisiting the
Core Vision
Step back from minor details to realign with the original goal: making game nights easier and more engaging.
BRANDING
I shaped my branding direction by focusing on the playful, geeky, and modern nature of board games, ensuring the product feels fun and engaging rather than old-fashioned or traditional.
